Fos
Sun-kissed Beauty and Freedom of Shine
FOS embodies an eternal vacation glow — a lifestyle born from Freedom of Shine. With a radiant degrade palette, disco glam logotype, and a voice of unapologetic self-love, FOS celebrates confident, larger-than-life femininity. Because here, glow isn’t an option — it’s the rule. Glow, Girl, Glow.
Meital Weinberg, Shai Haber Caspi, Dekel J. Maimon, May Kashtan
Strategy
Tom Alberti
Naming, Copywriting & TOV
Dekel J. Maimon, David Elharar, Lior Kedem, Maya Ben Arie
Branding
Meital Weinberg, Dekel J. Maimon, May Kashtan
Creative & Art Direction
Shai Haber Caspi, Neta Raz
Project Management
Geller Productions
Production
Nurit Kariv
Styling
Shalev Ariel, Hila Chen, Dan Perezt, Tom Shaked
Stills Photography
Shelly Shwartz, Naomi Barda
Models
