WhiteDairy
R2M's Cheese Makers by Ruti Brudo
Another collaboration with the esteemed lifestyle brand R2M. In this project, we blended R2M's passion for excellent cheeses with their long-lasting love for the White City, Tel Aviv. This culinary romance inspired the creation of a new brand that offers a local update to a time-honored tradition of global cheesemaking.



























Meital Weinberg, Shai Haber Caspi, Dekel J. Maimon, May Kashtan
Strategy
Tom Alberti
Naming, Copywriting & TOV
Dekel J. Maimon, Mika Aharoni
Branding
Idit Ben Uliel, Tal Zipori
Photography

