WhiteDairy

R2M's Cheese Makers by Ruti Brudo

Another collaboration with the esteemed lifestyle brand R2M. In this project, we blended R2M's passion for excellent cheeses with their long-lasting love for the White City, Tel Aviv. This culinary romance inspired the creation of a new brand that offers a local update to a time-honored tradition of global cheesemaking.

Meital Weinberg, Shai Haber Caspi, Dekel J. Maimon, May Kashtan

Strategy

Tom Alberti

Naming, Copywriting & TOV

Dekel J. Maimon, Mika Aharoni

Branding

Idit Ben Uliel, Tal Zipori

Photography