Livelle

Bar Refaeli’s Skincare Brand

Supermodel Bar Refaeli's Skincare brand, Livelle, was born to simplify our lives with a minimal, effortless, clean, and cool skincare routine - as basic as denim and a white T - a bright, smart, and precise foundation that works for everyone, every time, forever. For us, Livelle marked the launch of a new beauty category: Beyond skin care, it's Skin Core.

Meital Weinberg, Shai Haber Caspi, Dekel J. Maimon, May Kashtan

Strategy

Tom Alberti

Naming, Copywriting & TOV

Dekel J. Maimon, David Elharar, Mika Aharoni, Lior Kedem, Maya Ben Arie, Bar Zeltser

Branding

Eyal Nevo, Simon Elmalem, Dan Peretz

Stills Photography

CamelCopter

Video Photography & Edit

Sagit Salzhour

Behind The Scenes

Moran Milk

Make-up

Adir Jacob

Hair

Daniella Halfon, Karina Zeng, Yael Karpalov, Sofa Lobova

Models

Dataworks

Code